Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from K&B Audio (“the Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about:

the individual web pages or products that you view
what websites or search terms referred you to the Site
information about how you interact with the Site

We refer to this automatically collected information as Device Information.

We collect Device Information using the following technologies:

Cookies
Cookies are data files placed on your device or computer which often include an anonymous unique identifier. More information about the cookies we use can be found on our cookie declaration page:
https://www.kbaudio.co.uk/pages/gdpr-cookie-declaration

Log files
Log files track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring and exit pages and date and time stamps.

Web beacons, tags and pixels
These are electronic files used to record information about how you browse the Site.

Order Information

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including:

name
billing address
shipping address
email address
telephone number
payment information processed securely by our payment providers

We refer to this information as Order Information.

When we refer to Personal Information in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to:

fulfil orders placed through the Site
process payments
arrange shipping
provide invoices and order confirmations
communicate with you regarding your order
screen orders for potential fraud or risk

Where you have provided consent, we may also use your information to send marketing communications relating to our products or services. You may unsubscribe from marketing emails at any time.

We use Device Information to:

help identify potential fraud and security risks
improve and optimise the performance of our website
analyse how customers browse and interact with the Site
measure the effectiveness of advertising and marketing campaigns

Legal Basis for Processing

Under UK data protection law, we rely on the following lawful bases for processing personal information:

Contract
Processing is necessary to fulfil orders placed through our website.

Legitimate interests
Processing for fraud prevention, website analytics and business improvement.

Consent
Where you have opted in to receive marketing communications.

Sharing Your Personal Information

We share your Personal Information with third parties where necessary to operate our business and provide services to you.

Examples include:

Shopify – which powers our online store
https://www.shopify.com/legal/privacy

Payment providers – which securely process payments

Delivery companies – which deliver your orders

Analytics providers such as Google Analytics to help us understand how customers use the Site
https://policies.google.com/privacy

We may also share your Personal Information where required to comply with applicable laws, regulations, legal requests or to protect our rights.

Behavioural Advertising

We may use your Personal Information to provide you with relevant advertisements or marketing communications.

You can opt out of targeted advertising through the following services:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads

Bing: https://advertise.bingads.microsoft.com

You can also opt out of some targeted advertising through the Digital Advertising Alliance: http://optout.aboutads.info/

Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you request its deletion.

Certain information may need to be retained for legal or accounting purposes, typically for up to six years in accordance with UK financial record keeping requirements.

Your Rights

Under UK GDPR, you have the right to:

request access to the personal information we hold about you
request correction of inaccurate information
request deletion of your personal data
request restriction of processing
object to certain types of processing
request transfer of your data to another service provider

To exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

https://www.ico.org.uk

International Data Transfers

Some of the third-party services we use may process your data outside the United Kingdom. Where this occurs, appropriate safeguards are used to protect your information in accordance with UK data protection law.

Minors

The Site is not intended for individuals under the age of 16.

Changes

We may update this privacy policy from time to time to reflect operational, legal or regulatory changes.

Contact Us

For more information about our privacy practices, if you have questions or if you would like to exercise your data rights, please contact us:

Email: sales@kbaudio.co.uk
Telephone: 02393 190955

K&B Audio Ltd
Unit P1, Pegasus Building
Daedalus Drive
Lee-On-The-Solent
PO13 9GX
United Kingdom